What we do
Full Circle develops and markets commercial strategies for a variety of Australia's top production companies. We focus on brand or advertiser funded programming, brand integration strategy, online sales and sponsorship development for broadcast-lead properties, product placement and broadcast brand licensing.
In 2007, FCE will utilise TV, radio, online, in flight, print and mobile channels to tell stories, reveal facts, engage consumers and motivate sales responses for a myriad of brands across hundreds of hours of content. Much of what we do centers on niche or genre content, with particular audience profiles and use channels to market which maximize audience reach and reaction.
Need a consult?
FCE receives many enquiries from brands and advertising agencies with the usual question being “just what is Branded Content and how can it work for me?”Most are after a one-size-fits-all model which, in this environment, does not exist. There are many reasons why every brand, every program, every branded content execution is different.
We work as branded content consultants with a range of marketing and advertising companies to help identify the best way forward for their brands. We have developed what we consider to be the definitive list of rules of engagement in the sector, which we share with our consult client base.
Our staff can work within a brand team to identify the best approach for that brand, making recommendations on genre, style and execution.
Our team would welcome the opportunity to assist your brand to take advantage of the opportunities brand funded entertainment can bring. Please email us to arrange a meeting.
What's on!
